COMMERCIAL THINKING FOR EARLY-CAREER TALENT
Up to five years of commercial thinking. In 12 weeks.
Think Commercial is a six-module online course that gives graduates and early-career staff the commercial thinking that normally takes three to five years to pick up on the job.
Built around your own business, and a regular conversation with their manager or mentor.
Supported by AI. Designed to stick.
6 Modules
12 Weeks
4 Hrs A Week
Online Self-Paced
No exams
No marking
Starts every month
"One of the most valuable aspects of Think Commercial is that it creates benefits at every level of an organisation.
For emerging professionals, it builds commercial awareness, confidence and strategic thinking.
For SME owners and leaders, the programme offers an equally valuable opportunity to step back from day-to-day operational demands and critically review their own business.
Few programmes manage to develop individual capability whilst simultaneously encouraging stronger organisational thinking. Think Commercial achieves both in a practical, engaging and highly accessible way."
Duncan Wood-Allum
Managing Director, B Corp SME Founder
THE GAP
They know how to do the task. Nobody showed them the business behind it.
Some large companies close it with established training schemes. Most small and medium-sized businesses close it with a mix of expensive training and manager time.
WE CLOSE IT IN 12 WEEKS.
WHO IT’S FOR
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Graduates and early-career staff juggling several roles
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Specialists stepping into client or lead roles
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New managers and those changing careers.
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Anyone who doesn’t yet know how your business grows and makes money
Six Modules About Your Business
A commercial system, not another academic course.
Each module answers one question, and ends with a deliverable on your own business, not a case study.
1
How Business Works
How does this business create, deliver and capture value?
A Business Canvas of your business
4
Strategy
What choices should the business make and why?
A simple strategy: a set of choices, not a wishlist
2
Commercial Reality
How does this business actually make money?
A financial story of your business
3
Why is the business performing the way it is?
A diagnosis of barriers and opportunities for growth
Diagnosis
5
Why are customers buying or not and what is holding them back?
A marketing plan that starts by fixing what isn’t working
6
Getting Things Done
Why do the choices we make become real or not?
A map of a real project, showing where it could break and fail
Marketing
WHAT'S DIFFERENT
Applied at work, not studied in theory.
Every task is built around your business and your market, not case studies they’ll never see again.
Managers and mentors are part of it too: the conversations sharpen their thinking and raise issues nobody had tackled.
AI challenges the work but doesn’t do it: learners form their own view first, then use AI to test it.
And because they work it out, defend it and write it down, it sticks.
HOW IT WORKS
Learn. Apply. Discuss. Stick.
It’s a system, not a reading list.
Each module runs over a fortnight and results in work your business can use.
No marking, no pass or fail, no admin.
Just a conversation that makes it stick.
12
Weeks
Six modules, about two weeks each, self-paced on Teachable.
4
Hours A Week
4 hours a week for the learner.
Fits around the day job.
45
Mins A Week
45 minutes a week for a manager or mentor: someone who understands the dynamics of your business. Two conversations per module.
WEEK 1
LEARN
Short Lessons
Frameworks, real examples, 'Try it' exercises and AI prompts.
One module every two weeks
Neither of the 45 minute conversations is a test. No scoring, no pass or fail.
DISCUSS
Module Check-In
About 45 minutes on the discussion points.
CHECK
Progress Check
A short quiz, with every answer explained.
APPLY
Module Task
A real deliverable on your own business.
DEFEND
Task Review
About 45 minutes defending the work.
CHALLENGE
AI Review
Form a view first, then use AI to challenge it.
STICK
Save It
The task and conversation notes, saved towards their thinking partner.
WEEK 2
THINKING PARTNER
The course ends.
The thinking doesn't.
SIX MODULE TASKS
NOTES FROM 12 CONVERSATIONS
Training usually fades. This leaves something behind: a commercial thinking partner, an AI that knows your business, their work from the course and every framework they’ve learned. The more they add, the better it knows your business.
KEY DOCUMENTS ABOUT YOUR BUSINESS
A COMMERCIAL THINKING PARTNER
Save as they go
Every module, they save their task and notes from the conversation with their manager or mentor: what they argued, what was challenged, where they landed.
1
NOW
We help them save their findings in the AI tool they already use.
Bring it together
At the end of the course, they combine 12 weeks of saved work with key documents about your business.
2
IN DEVELOPMENT
A built-in version, so it’s all in one place.
Keep thinking with it
A partner that challenges their thinking with the tools they learned: the Business Model Canvas, the hunch loop, where to play and how to win, the funnel.
3
SECURITY
Check your organisation’s AI policy before uploading anything confidential.
WHAT PEOPLE SAY
From the people who've done it
"This fills a real knowledge gap. Getting up to speed as quickly as possible and contributing matters - for the employee, their manager and the company. I enjoyed the course and managed to learn a few things along the way. Module 6 is the bit most courses skip, why good plans don’t become real. Anyone who wants to shape the future of their business should do a course like this.”"
Simon Thompson
Former CEO of Royal Mail. Ex Ocado, HSBC and Apple
"The course content is brilliant, with a clear structure and excellent pacing throughout. Several insights and key discussion points generated through completion of the course are now helping to inform long-term strategic decision making within the business. It's been highly rewarding to see the learning translated into real impact and to feel that I'm making a valued contribution to our future."
Freddie Dean
Senior Consultant, 4 years Post-Graduate
Why £500?
Large companies have graduate schemes and training budgets. Most small businesses don't, yet they employ most of the UK's young talent.
We priced Think Commercial so any business can say YES!
Meet the Founders
Between us we have seven children starting out in work.
We built our course for them, and for everyone who has asked:
“Why didn’t anyone teach me this before?”
James Myers
Twenty years in strategy and marketing leadership, including Head of Strategy at Ogilvy B2B and Consumer and CMO at a regional waste management business. Now runs his own commercial consultancy.
Kate Harding
Twenty years in client services and account leadership for global consumer brands. Now runs her own brand consultancy. Has hired, trained and mentored many graduates and early- career staff. Started her career on a prestigious graduate scheme over 30 years ago.
Questions
Talk To Us
Are we right for your business?
Let’s find out.
A short, no-pressure conversation.
If it isn’t a fit, we’ll say so.
Email us below or fill in the form.
We'll get back to you as soon as possible.